Our company recently participated in 7-Eleven Lifestyle Bonanza SMS Contest Roadshow held from 13 – 16 August 2009 at LG Concourse, Berjaya Times Square.

The 1st day of the roadshow kick launched with press conference attended by invited guest and media partners. Our Managing Director of SINGER, Mr Yeap Dein Wah was invited on stage to deliver a brief speech. In his speech, Mr Yeap conveyed that SINGER in partnership with 7-Eleven sponsored the grand prize for 7-Eleven Lifestyle Bonanza SMS Contest, where 2 lucky winners will walk away with Home Shopping Voucher worth RM5,000 each. It has always be SINGER’s initiative in supporting other subsidiaries under Berjaya Group.

They are really enjoy doing the DIY project because got free gifts & lucky draws especially the teenagers.
The 4 days roadshow anticipated exciting programs for shoppers at Berjaya Times Square. SINGER booth offers DIY Sewing Project (teddy bear, dolphin, cat, penguin) and every participant that complete their project on the spot will not only bring back their ‘masterpiece’ yet avail themselves a chance for Lucky Draw Gift. Q&A session were available for walk-in customers who are interested to know more about SINGER products and promotion updates.

Beside, there was ongoing sewing machine demonstration for SINGER Futura CE-250 and PFAFF machines to create awareness to the public on the new features of SINGER sewing machines that ease the sewing task. SINGER products were also on display throughout the 4 days roadshow for customers to get to know our products better.

It was a good platform to entice young customers to try their hands on sewing their own masterpiece. It proves the desire of sewing never fades with time, just like SINGER brand name that sews through many generations.

Our Last day group photo..gonna miss them

hehe...